alula

alula alula alula

Agility. Stability. Precision.


Fractional CFO services to growing businesses


Book a free 30 minute consultation

Book Now

alula

alula alula alula

Agility. Stability. Precision.


Fractional CFO services to growing businesses


Book a free 30 minute consultation

Book Now

About

About Alula

Alula Consulting provides fractional CFO services to growing businesses navigating change, complexity or opportunity. I work closely with founders, boards and leadership teams to bring structure, strategy and financial clarity to the moments that matter - from cash flow pressure to due diligence, fundraising, or scaling with confidence.

Why Alula?

In ornithology, the alula is a small but critical structure on a bird’s wing. It allows for control during take-off, landing, and turbulent flight - a subtle mechanism that enables smooth, agile movement. Alula Consulting was named in honour of this quiet force for balance and precision.  


Alula is a fitting metaphor for the work I do: unobtrusive but essential. I help businesses stay agile, grounded and precise - even when the air gets thin.

About me

I'm a CFO with over two decades of experience helping companies grow, adapt and prepare for what's next - from IPOs and M&A to fast-paced scaling and international expansion. I’ve worked in-house at board level, and now support multiple clients through Alula in a fractional model.

What I enjoy most is making sense of complexity - asking the right questions, building systems that last, and helping people make confident decisions. I bring structure without rigidity, calm without complacency, and clarity without ego.

I set up Alula to work more closely with the kinds of people and challenges I care about. Businesses that are doing bold things - and need a steady hand on the financial side.


I typically work with businesses preparing for growth, investment or transition - or those in need of steadying after rapid change. 


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Services

Strategic Finance Leadership

Forecasting & Financial Clarity

Forecasting & Financial Clarity

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  • Fractional CFO support
     
  • Board-level insight and decision-making
     
  • Business planning and strategic input

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Forecasting & Financial Clarity

Forecasting & Financial Clarity

Forecasting & Financial Clarity

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  • 3-statement financial modelling
     
  • Scenario planning & cash flow forecasting
     
  • Performance dashboards and KPIs

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Exit & Investment Readiness

Operational Finance & Systems

Operational Finance & Systems

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  • Due diligence preparation
     
  • Investor pitch support
     
  • Exit planning and M&A support

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Operational Finance & Systems

Operational Finance & Systems

Operational Finance & Systems

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  • Finance function setup and automation
     
  • Reporting frameworks
     
  • Xero, Float, and project system integrations

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Contact Me

Get in touch or book a free 30 minute consultation

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Alula Consulting

London, UK

07351 149816

Hours

Open today

09:00 – 17:00

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